Join Fused at Urban Outfitters Birmingham for our 3rd Student Lock Down event on Thursday 8th Octiber from 6pm-9m.
News: Fused and Urban Outfitters Student Lock Down
Fashion: ZIP ME UP BEFORE YOU GO-GO
An ordinary closure becomes the latest designer decorative muse. So you may usually be on the defensive when told to to zip it – but this summer, it’s a style directive you’ll definitely want to follow. Yes, it’s time to put a zip in it and channel Siouxsie Sioux circa 1977. Zippers are popping up in some pretty unexpected places, and the effect is a tough-chic look almost anyone looks good in. Who’d have though that the humble fastening could this much of a stir?
Fashion: JUMPSUITS
Convenient (step in, zip up, and go!) and inconvenient (best to have a friend for trips to the bathroom) in equal parts, the jumpsuit is back on our fashion radar. Yes, while we once thought that it took a strongly fashion-forward woman to wear a jumpsuit, it’s now clear that it just takes a smart one. With even the most fervent romper-hater reconsidering their stance, why not bring out your bold side this season with the jumpsuit? CONTINUE READING THIS POST >
Fashion: COLOUR BLOCKING: ACID REIGN

It’s time to get vivacious as this season is awash with bold brights and vivid hues. Yes, Loud and proud colour block combinations make for a dynamic, confident look this summer. Colour blocking gives daywear a bold dynamism and adds a graphic element to any look, transforming simple clothes into high fashion and high impact looks.
Fashion: No Shrinking Violets allowed
With the onset of summer it’s no surprise that seasonal florals rear their head once again. However, this season sees a new take on the look as spring has sprung with a new posy of floral prints in eye-popping colours that bloom bigger, brighter and bolder. From traditional prints to more abstract designs, vibrant and brash florals feature in the collections of Alexander McQueen, Luella, and See by Chloé (below left image). With even Kate Moss adding more fashion clout to her current Topshop collection (above) by teaming with Liberty’s print designers – they of the iconic florals – we can be sure to see the floral trend in full bloom this summer.




















