Sports lifestyle brand Puma has teamed up with electro producer Deadmau5 to collaborate on a new line of ‘beat-inspired’ sportswear. CONTINUE READING THIS POST >
Fashion: PUMA x Deadmau5 Collection
Fashion: Win a Pair of Etnies

Those cool guys at Etnies have kindly offered us three pairs of men’s trainers to give away to our readers in sizes 8,9 and 10. CONTINUE READING THIS POST >
Fashion: Hummel Hi-Tops
Danish brand hummel have to be on to a winner with their new S/S 09 trainers. Our favourites are these hi-tops (pictured) in a selection of great directional colours and metallics . CONTINUE READING THIS POST >
Fashion: Lacoste Get Mythological On Footwear
Every company has a thought process beyond their name and logo and Lacoste is no different. After Rene Lacoste was reviewed as fighting like a crocodile in a tennis match in an attempt to win a crocodile skin briefcase in a bet, the nickname stuck, and for over 75 years the crocodile has been the eblem of the company.
Fashion: Tokidoki For Onitsuka Tiger Collaborate Once More
After the success of previous collaborations between the Japanese-inspired lifestyle brand Tokidoki and the famous stripes synonymous with sporting triumph that Onitsuka Tiger produce, once again they’re bringing exclusive footwear to the Onitsuka Tiger stores in London and Liverpool.
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