Bands are always trying new ways to reach out to new and long standing fans, and now with Beck’s commissioning beer bottle labels by bands Ladyhawke and Hard-Fi, beer drinkers will be gaining a whole new appreciation for the container of their beer. Richard Archer, lead vocalist, Hard-Fi said ” Working with Beck’s has given us the opportunity to connect with our fans in a different way and we’re looking forward to how they’ll react to our designs.” CONTINUE READING THIS POST >