Fused was launched by husband and wife team David and Kerry O’Coy in 2000 to unearth emerging talent and showcase new trends. Originally a freely distributed regional magazine Fused is now distributed internationally and sold in shops and galleries in key cities. Featuring underground popular culture the editors bring to the fore music, art and fashion wrapped in celebrated layout and design.
Quoted as “One of the Seven wonders of the magazine world” and featured in design books across the globe Fused has worked with brands like Levi, Smirnoff, Bacardi, Ben Sherman, Virgin, New Look and many more to co-host a range of events.
The Fused brand includes art, music and fashion events that span Europe and the States. From student lock-ins, contemporary art markets and exhibitions to representing the region’s music companies and organisations as the lead of the music mission to the annual SXSW Music Conference in Austin Texas.
In 2009 Fused launched a sister publication – AREA Culture Guide. The A6 publication is a monthly pocket-sized guide to cultural happenings in the West Midlands and has already gained many fans thanks to its compact size and alternative content.
Team FUSED also curate the annual visual pop culture weekend ‘EYE CANDY‘. Selecting exhibitors, speakers and designers from across the globe Eye Candy showcases illustration, art and design through a programme of events (exhibitions, expo, meet-ups, interventions), a talks program (with industry heavyweights) and creative workshops.