Fused was launched by husband and wife team David and Kerry O’Coy in 2000 to unearth emerging talent and showcase new trends. Originally a freely distributed regional magazine Fused is now distributed internationally and sold in shops and galleries in key cities. Featuring underground popular culture the editors bring to the fore music, art and fashion wrapped in celebrated layout and design.
Quoted as “One of the Seven wonders of the magazine world” and featured in design books across the globe Fused has worked with brands like Levi, Smirnoff, Bacardi, Ben Sherman, Virgin, New Look and many more to co-host a range of events.
The Fused brand includes art, music and fashion events that span Europe and the States. From student lock-ins, contemporary art markets and exhibitions to representing the region’s music companies and organisations as the lead of the music mission to the annual SXSW Music Conference in Austin Texas.
In 2009 Fused launched a sister publication – AREA Culture Guide. The A6 publication is a monthly pocket-sized guide to cultural happenings in the West Midlands and has already gained many fans thanks to its compact size and alternative content.
Team FUSED also curate the annual visual pop culture weekend ‘EYE CANDY‘. Selecting exhibitors, speakers and designers from across the globe Eye Candy showcases illustration, art and design through a programme of events (exhibitions, expo, meet-ups, interventions), a talks program (with industry heavyweights) and creative workshops.
SEPTEMBER 2015 EVENT
In September we’re teaming up with Birmingham Weekender for a large-scale family friendly event called Mucho Brumcha. Come and shake your maracas in our ‘Dia del Muertos’ Parade; get dressed up with your own wrestling and sugar skull masks; make a flower garland head dress and get your face painted as we sweep through the streets for a fun-time fiesta.
Mucho Brumcha will take place in Centenary Square on Saturday 26 and Sunday 27. 11am-6pm, with a parade at 5pm on Sunday 27. More details over at the site here.