When Pudsey ditches his spotty eye-scarf and goes all Mulberry leather it is time to take notice! However this isn’t the only transformation for the iconic bright yellow charity bear. Getting in with the fashionistas for this year’s BBC Children in Need the Pudsey is strutting his stuff on the catwalk and getting a series of very cool make-overs from fashions elite stars.

The Designer Pudsey Collection has seen a number of fashion designers use their creative flair and remarkable talents to create their very own unique version of the iconic Pudsey Bear.

Erdem, Katie Hillier, Mulberry (pictured top), Henry Holland (pictured below) and Giles Deacon, are just a few of the coveted designers who have submitted a creation to the collection which will be exhibited in Liberty from until 19 November 2011. The collection is being auctioned to raise money for BBC Children in Need.  To visit the auction please visit bbc.co.uk/Pudsey