Pop over to Selfridges this summer for the unique opportunity to customise your own bespoke sandal. Havaianas – arguably Brazil’s most coveted export – is bringing an entirely new flip-flop experience to you.

Committed Havaiana lovers are familiar with the comfort, style and durability their favourite flip-flops provide. Adored by hardened globetrotting backpackers, and sun-worshipping beach bunnies alike, Havaianas are the international flip-flip of choice. This is for many reasons, but mainly; A. They don’t give you blisters, and B. if you’re silly enough to pull the thong strap thingy out of the hole in the sole – the point at which inferior flip flops fail, never to be worn again – the mighty Havaiana triumphs, as you can just pop the sole and strap back together… Tadaaa!

Make Your Own…

Simply enough, shoppers choose the colour and style of the strap and sole they want, and then add flag, animal or fruit pins, and Swarovski crystals to give it that individual design.

Imagine a flip-flop pick-n-mix, where instead of sweeties on offer there are; 900 possible combinations of sole and strap in different colours and designs, 25 different styles of pin to adorn the strap, and 7 shades of Swarovski crystals… should you require a bit of added sparkle.

This flip-flop revolution injects much needed character and individualism into the Havaianas concept. There are also excellent practical benefits; wearers will never again get their flip-flops muddled up on the beach, or experience that cringe… we’re wearing the same sandals moment. Perfect.

Birmingham selfridges is the only place outside of London to offer Make your own Havaianas.