Stylish fashion and jewellery brand, Folli Follie, opened its new Selfridges concession this week for its first venture in the Midlands.

Get ready to be spoilt for choice with Folli Follie’s genuine ‘full fashion concept’ of fun and funky jewellery and watches which is driven by its philosophy of offering  ‘affordable, fashionable luxury’.  Think delicate sparkly necklaces and earrings, to a dazzling assortment of rings to brightly coloured, traditional or oversized watches.

To celebrate the openings in Birmingham, Selfridges customers will be treated to an exclusive preview of Folli Follie’s premium jewellery line, The K Collection. Inspired and designed by Folli Follie’s owner, Mrs Ketty, the K Collection uses precious and semi precious stones to create beautiful, limited edition, handmade pieces that exude elegance and orginality.

Folli Follie, Selfridges, Upper Mall East, Bullring, Birmingham B5 4BP